Final class projects using Radian6
For the final class projects, we were fortunate to gain hands-on experience this quarter using Radian6, a leading social media monitoring and engagement platform. Working in teams, students selected a brand to monitor and three competitors (i.e., a peer group). As you will see from the Slideshare presentation links below, the brands selected by the class ranged from airlines, sandwich shops, and frozen yogurt chains to NFL quarterbacks and private U.S. universities.
Using the Radian6 platform, the teams set up their topic profiles and then monitored the social media conversations of their brands and their competitors to gauge the volume, tone, and topics of these conversations; which social media channels and influencers were driving these conversations; and based on this information, what actionable insights and recommendations they uncovered for their brands in terms of future communication strategy, as well as other functions within the organization (i.e., customer service, HR, management, product R&D, etc.).
This was a great experience and we are thankful to Radian6 for the opportunity to participate in their Higher Education program (Gen and the community managers provide great support and ideas). I highly recommend the program for any instructor looking to provide their students with practical hands-on experience setting up and conducting a social media listening program (and to help give them an edge with internships/job opportunities!). Have a Happy Thanksgiving!Professor Matt Ragasmragas@depaul.edu
College of Communication
DePaul University
